New collaboration encourages Americans to drink more water more often
WESTLAKE VILLAGE, Calif. (March 5, 2015) – Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, is proud to partner with Drink Up, a national campaign that encourages Americans to drink more water more often. Drink Up is led by the Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to make healthier choices easier for busy parents and families.“We are thrilled to support Drink Up and their effort to encourage a healthier America,” says David Czerwinski, co-founder of Vapur. “We are even more excited to be announcing this collaboration in conjunction with World Water Day, which is March 22. World Water Day is an important time to not only celebrate water, but to look at how water is critical to a healthy lifestyle.”In celebration of World Water Day and the Drink Up relationship, Vapur will introduce a new Drink Up branded bottle. All proceeds from the bottle sales will benefit the Drink Up effort. The limited edition bottle will be available for purchase during the month of March at www.Vapur.us.Last year, Drink Up increased America’s water consumption by more than 68 million servings. Vapur’s goal in working with Drink Up is to encourage a healthier America by making healthier choices easier for busy parents and families. The new, flexible, lightweight and easy-to-pack Drink Up bottles support that goal.For more information on Vapur, visit www.vapur.us or Facebook @Vapur.For more information about Drink Up, visit www.YouAreWhatYouDrink.org, or Facebook @You Are What You Drink.About Vapur, Inc.Founded in 2009, California-based Vapur, Inc. is on a mission to make hydration incomparably portable. As the leading designer, marketer and distributor of reusable, handheld, collapsible hydration products, Vapur’s Anti-Bottles® have been adopted by athletes, celebrities, activists and families alike. The ultra-durable Anti-Bottle is proudly manufactured in the USA, BPA-free, freezable and dishwasher-safe. Privately held, with products available worldwide, Vapur contributes a portion of all sales to water-related and environmental causes. For more information, visit www.vapur.us and as always, “Live Flexible.”# # #
