Entrepreneurs Seek Input From OutsidersIn July, Vapur Inc.'s three founders set out to jazz up the look of their sole product, a reusable and collapsible water bottle. But rather than rely just on their three in-house designers, they used a crowdsourcing site to drum up design samples from hundreds of creative types – and in just six weeks. [READ MORE]
The Wall Street Journal
20 Dec 2010
